Marketing is all about communication, and what a better way to communicate than face-to-face?
The email2 simple, attachment-free voice and video messaging component allows you to record a message and have your client retrieve and watch it at his or her leisure (asynchronous), as opposed to instant messaging where all parties need to be present at the same time in order to communicate (synchronous).
Instead of sending an email inviting a client to partake in a special offer, why not send a video clip? And because the video component is integrated into the existing email2 system, there are no messy attachments and no confusing recording / viewing software required.
In addition to voice and video messaging, here are some other features that could prove invaluable to a marketer:
- Streamline the process of RFP submissions, allowing senders to set an expiry date or time on the proposal.
- Truly recall messages sent in error before they have been retrieved.
- Collect comprehensive tracking and ratings data, invaluable information for analyzing the success of a campaign.
- Tracking: See who received the message, when they opened it and who they forwarded it to (unlimited trail - down to 1,000,000 forwarded branches!).
// Edited July 2008
